Senior Account Executive

Walton Isaacson | Hybrid / Culver City, CA
2022 – 2023

Scope
Led experiential activations for McDonald’s Black & Positively Golden platform focused on culture, community engagement, and HBCU partnerships.

Key Work

• Managed concept-to-execution experiential activations including Essence Festival of Culture
• Led programming for HBCU Fest in partnership with Boys & Girls Club of America and MasterPeace a mental wellness tour across three HBCU campuses
• Collaborated with McDonald’s marketing teams across strategy, creative, and production
• Managed event logistics, budgets, and partner coordination for national activations
• Supported cultural programming ideation and community engagement initiatives

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Freelance Strategy + Experiential + Partnerships

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Account Executive