Team Lead - Brand Strategy, Partnerships & Activations

4B Advisory | Contract / Remote / Los Angeles
2024 – Present

Scope

Lead brand partnership strategy and experiential alignment across consumer, wellness, and lifestyle categories.

Key Work

• Evaluate partnership opportunities from early signal through pitch and deal structuring
• Develop brand positioning frameworks, partnership narratives, and pitch materials
• Coordinate execution of brand activations across digital campaigns, experiential programming, and partner integrations
• Align cross-functional teams across strategy, creative, partnerships, and production to ensure successful campaign delivery
• Provide strategic oversight across activations to ensure alignment between brand objectives and audience experience
• Support leadership in refining pricing logic, partnership positioning, and experiential scope