Team Lead - Brand Strategy, Partnerships & Activations

4B Advisory | Contract / Remote / Los Angeles
2024 – Present

Scope

Lead brand strategy, partnership development, and experiential activation across consumer, wellness, and lifestyle categories. Connect commercial objectives with creative concepts, talent, programming, and integrated brand experiences, guiding opportunities from initial strategy and pitch development through activation, execution, and post-event reporting.

Key Work

Key Work

• Lead brand strategy and partnership development, identifying opportunities, shaping partnership concepts, developing proposals, and translating commercial objectives into integrated campaigns and experiential activations.

• Develop partnership narratives and pitch materials, including brand positioning, creative concepts, sponsorship packages, and strategic recommendations tailored to prospective partners.

• Shape experiential strategy and activation development, connecting brand objectives with programming, talent, content, and guest experiences across major cultural events and intimate brand gatherings.

• Coordinate cross-functional execution across business development, creative, talent, programming, and production teams, aligning partnership commitments with activation deliverables and onsite requirements.

• Manage partnership activation and stakeholder relationships, supporting brand outreach, partner communications, event planning, talent coordination, and onsite execution.

• Develop post-event reporting frameworks and stakeholder recaps, translating programming, brand engagement, activation performance, and event outcomes into actionable insights for partners and leadership.

• Advise leadership on partnership positioning and commercial strategy, contributing to sponsorship structures, pricing, activation scope, and opportunities for future growth.