Director, Program Narrative & Partnership Activation

The Wellness Oasis™ | Contract / Remote / - International
2024 – Present

Scope

Lead editorial programming, narrative development, and partnership activation for a global wellness platform operating at the intersection of culture, mental health & wellness, talent, and brand experiences. Work spans programming development, brand integration, talent relations, experiential production, and post-event stakeholder reporting.

Key Work

• Lead editorial programming and narrative development, including panel concepts, session descriptions, moderator questions, speaker introductions, and talking points across international events and intimate gatherings.

• Translate brand objectives into experiential programming, contributing to partnership pitches, activation concepts, brand integrations, and audience-facing storytelling.

• Assist with talent relations for The Wellness Oasis London 2026 and develop standardized talent load-in documents and briefing packet templates, first introduced at Miami Art Week 2024.

• Oversee experiential design and coordination for the Joy Gathering dinner series, including event logistics, décor direction, menu presentation, and overall guest experience.

• Support onsite production and event execution, coordinating talent and partner needs, troubleshooting last-minute requirements, and providing additional production support across major activations.

• Own post-event recap development for key stakeholders and brand partners, documenting programming, partnership activations, event highlights, and outcomes across events through Cannes Lions 2026.